Dunkin' Donuts is leveraging Valentine's Day with Instagram, an emoji keyboard and a Facebook Live concert to engage consumers on mobile. The campaign includes a contest inviting users to share their love stories.
"There's a psychological approach to web design -- based on decades of studies and psychology experiments," Robert Mening writes. Mening outlines five psychology-backed user experience tips to keep in mind during the design process, including understanding the importance of color selection and choosing the right font size.
The Fox Sports mobile app plans to offer football fans a near real-time virtual reality experience for the Super Bowl. Users will be able to don a headset to experience game highlights and certain aspects of being in the stadium during the game.
Companies should be aware of the latest software and trends as they seek to reach out to the massive number of people around the globe who frequent social media. Jessica Davis reviews five developing trends in this field, including the growing use of visual marketing.
A lot of online marketers say things like “content is king” and “if you build it, they will come”. Sure, content is the main building block of modern online marketing – whether you’re broadcasting newsletters or building traffic through your blog. However, having thorough and in-depth content is meaningless if your audience isn’t engaged enough to absorb your message.