Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online -- and we are experiencing year-over-year double digit growth in online shopping -- a huge number of ecommerce businesses are struggling to be profitable, or in many cases, survive.
If you own an ecommerce store, or are planning on building one, here are 10 crucial items to be aware of that will have a significant impact on the success or failure of your business.
Marketing can be expensive, and that's where guerilla marketing comes in. These store owners and employees take guerilla marketing seriously - targeting both occasions and customers, giving them both a surprise and something they'll remember.
Twenty-three percent of consumers use mobile web browsers to access content, outpacing the 15% that use mobile apps, CodeFuel reports. The researchers found that users prefer the freedom found on mobile web browsers, which gives greater ability to browse than do their app counterparts.
Ben Bate looks at five icon design trends expected to make their mark in 2017, including complimentary color gradients, hand-drawn iconography and greater depth through the use of overlapping, shadows and bright colors.