10 Reasons Ecommerce Sites Fail

Tuesday, March 7, 2017

Ecommerce Website Mistakes
Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online -- and we are experiencing year-over-year double digit growth in online shopping -- a huge number of ecommerce businesses are struggling to be profitable, or in many cases, survive.

If you own an ecommerce store, or are planning on building one, here are 10 crucial items to be aware of that will have a significant impact on the success or failure of your business.

Study: Push notification open rates see significant boost from emojis

Monday, March 6, 2017

Push notifications open rates get boost from emoji

Emojis can boost push notification open rates by 85%, App Annie and Leanplum report. The use of emojis by marketers in push notifications increased 163% between 2015 and 2016.

10 Clever Guerilla Marketing Ideas By Store Owners

Wednesday, February 15, 2017

 Guerilla Marketing
Marketing can be expensive, and that's where guerilla marketing comes in. These store owners and employees take guerilla marketing seriously - targeting both occasions and customers, giving them both a surprise and something they'll remember.

Mobile web use edges out mobile apps

Thursday, February 9, 2017

Mobile Web Users vs Mobile App users

Twenty-three percent of consumers use mobile web browsers to access content, outpacing the 15% that use mobile apps, CodeFuel reports. The researchers found that users prefer the freedom found on mobile web browsers, which gives greater ability to browse than do their app counterparts.

Major icon design trends to watch in 2017

Ben Bate looks at five icon design trends expected to make their mark in 2017, including complimentary color gradients, hand-drawn iconography and greater depth through the use of overlapping, shadows and bright colors.