Boost content marketing with better research, targeting

Friday, March 10, 2017

Marketing Research
Use digital analytics tools and social listening to understand the content topics of most interest to your audiences. Tap customer segmentation to target and personalize content, and don't be afraid to experiment to see which combinations are most effective.

How to convert web traffic into business

Conversion tunnel
Small-business owners might be initially discouraged by how few website visitors become paying customers, but there are ways to improve conversion. Here are 6 tips for optimizing AdWords campaigns, streamlining the conversion process and running retargeting campaigns.

Websites must resonate with visitors in an instant

Wednesday, March 8, 2017

Unique Selling Point
A picture is said to be worth a thousand words, and that's especially important in designing a site that will immediately grab a visitor's attention, Tim Brown writes. He explains that designers need to imagine how they would enjoy the product in order to create a site that will resonate.

The right ways to use a hashtag

6 rules for using hashtags effectively
Matthew Dooley, founder of Dooley Media, gives advice on the best ways to use a hashtag in a marketing campaign, including using it frequently, rewarding the fans who use it, and using a live hashtag feed to both recognize your fans and promote the hashtag's use.

10 Reasons Ecommerce Sites Fail

Tuesday, March 7, 2017

Ecommerce Website Mistakes
Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online -- and we are experiencing year-over-year double digit growth in online shopping -- a huge number of ecommerce businesses are struggling to be profitable, or in many cases, survive.

If you own an ecommerce store, or are planning on building one, here are 10 crucial items to be aware of that will have a significant impact on the success or failure of your business.