Wednesday, February 15, 2017

10 Clever Guerilla Marketing Ideas By Store Owners

 Guerilla Marketing
Marketing can be expensive, and that's where guerilla marketing comes in. These store owners and employees take guerilla marketing seriously - targeting both occasions and customers, giving them both a surprise and something they'll remember.

Thursday, February 9, 2017

Mobile web use edges out mobile apps

Mobile Web Users vs Mobile App users

Twenty-three percent of consumers use mobile web browsers to access content, outpacing the 15% that use mobile apps, CodeFuel reports. The researchers found that users prefer the freedom found on mobile web browsers, which gives greater ability to browse than do their app counterparts.

Major icon design trends to watch in 2017

Ben Bate looks at five icon design trends expected to make their mark in 2017, including complimentary color gradients, hand-drawn iconography and greater depth through the use of overlapping, shadows and bright colors.

Dunkin' Donuts goes all in on mobile for Valentine's Day

Dunkin' Donuts
Dunkin' Donuts is leveraging Valentine's Day with Instagram, an emoji keyboard and a Facebook Live concert to engage consumers on mobile. The campaign includes a contest inviting users to share their love stories.

Friday, February 3, 2017

Master design with the help of psychology

UX Design Psychology
"There's a psychological approach to web design -- based on decades of studies and psychology experiments," Robert Mening writes. Mening outlines five psychology-backed user experience tips to keep in mind during the design process, including understanding the importance of color selection and choosing the right font size.