Design Myths to Avoid

Tuesday, March 14, 2017

by Paula Borowska

Design Myths that will ruin your website

Adhering to design myth guidelines can result in bad design and a poor user experience, Paula Borowska writes. Borowska outlines seven of the most common myths she regularly sees, including the idea that the home page is the most important page and only minimalist designs can be simple.

Boost content marketing with better research, targeting

Friday, March 10, 2017

Marketing Research
Use digital analytics tools and social listening to understand the content topics of most interest to your audiences. Tap customer segmentation to target and personalize content, and don't be afraid to experiment to see which combinations are most effective.

How to convert web traffic into business

Conversion tunnel
Small-business owners might be initially discouraged by how few website visitors become paying customers, but there are ways to improve conversion. Here are 6 tips for optimizing AdWords campaigns, streamlining the conversion process and running retargeting campaigns.

Websites must resonate with visitors in an instant

Wednesday, March 8, 2017

Unique Selling Point
A picture is said to be worth a thousand words, and that's especially important in designing a site that will immediately grab a visitor's attention, Tim Brown writes. He explains that designers need to imagine how they would enjoy the product in order to create a site that will resonate.

The right ways to use a hashtag

6 rules for using hashtags effectively
Matthew Dooley, founder of Dooley Media, gives advice on the best ways to use a hashtag in a marketing campaign, including using it frequently, rewarding the fans who use it, and using a live hashtag feed to both recognize your fans and promote the hashtag's use.