Small Business Marketing tips, techniques and resources.
Showing posts with label marketing strategies. Show all posts
Showing posts with label marketing strategies. Show all posts
The Power of Marketing
Friday, October 17, 2014
Sunday, March 2, 2014
Well, we think it's time to take another look at and reconsider your social media optimization strategies for SEO.
Last summer, MOZ, SEO Analytic giants, ran their scientific correlation study to discover what web page qualities have a strong association with ranking highly in Google. For the first time, the Moz Data Science Team measured the correlation between Google +1s and higher rankings. The results were quite amazing.
They found that after Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.
So, can Google+ activity actually help your pages rank higher? You bet.
Moz found that not only is the correlation for posting on Google+ higher than that for Facebook activity, but the Google+ platform has qualities that make it a far superior platform for SEO. These qualities suggest sharing content on Google+ has the potential to influence search rankings in significant ways.
Intentional or not, the engineers who made Google+ built it for SEO.
Why is it different than sharing on other social networks?
- Posts are crawled and indexed almost immediately
Unlike Facebook, which hides data from Google, or Twitter, which directs Google not to follow most of its links, Google+ data is immediately and fully accessible to the company that built it. - Google+ posts pass link equity
Pages and posts on Google+ not only accumulate PageRank, but because links to posts are followed, they pass link equity on as well. - Google+ is optimized for semantic relevance
Unlike Facebook or Twitter, each post you make in Google+ has most of the characteristics of a full-blown blog posting - a unique URL, the first characters appear in the title tag and reshared posts accumlate internal links with relevant anchors. Because of these factors, each post has the potential to send strong semantic signals to Google's search algorithm. - Your Google Plus posts allow you capture SERP real estate as they appear on Google search page results, thus your audience may find your Google Plus content through a standard Google search.
- Google Plus content stays around, gains page rank, gives page rank and appears in search results over a long period. It appears Google Plus posts can retain ranking indefinitely with some posts over a year old still top of search result pages. Compare this to the 14 minutes of life a standard tweet is estimated to have.
Tuesday, August 7, 2012
More from the great marketing ideas file...
Friday, April 27, 2007
So, you want to start with this "SEO" stuff - getting my site noticed on the internet...
BUT - you know nothing about it, you're not a web guru and you certainly don't have the money to hire a big firm for thousands of dollars.
How do you get started, then? How can you make a difference with your new or small business?
Try these on for starters:
Search Engines
Make sure your and/or your web developer are up to date on the latest techniques to access search engines and directories. This means your web site can be easily found from anywhere on the Internet. Make sure that your site is listed with the most popular search engines and directories. These include sites like Google, Yahoo!, AltaVista, InfoSeek and many others.
STRATEGY: Visit the search engines and look for the link and directions on 'how to add your URL'. It's free and it's easy. Also make sure to list in DMOZ.org - the directory that most other search engines get their info from.
Adding Value To Your Web Site
Repeat visits and referrals are important to the success of your presence. Find the items and information that will bring your clients back to your web site and your products.
STRATEGY: Offer regular promotions, updated news & content and offer incentives (frequent customers get discounts or free gifts)
Detailed Statistic Analysis
Your Website should have a comprehensive, real-time statistics package available. By tracking the movement through your site, you can determine which of your products or services stimulates the most interest. Statistical user information such as city, country, browser type and operating system can help us determine target market areas and users to help increase traffic and sales. You can also see where your visitors are coming from - whether it's a search engine, an ad or an online directory - great for targeting your efforts.
STRATEGY: If you don't know how to access your stats, ask your hosting company. If your hosting company doesn't provide them, get a new hosting company!
Directory Advertising
In the online world of information, many web sites are strictly functioning as web "directories". These directories provide information to the public about various industries, and provide links to those sites that do business in that industry. Having your site listed on these directories will not only help to increase traffic to your site, but will increase the "popularity" of your site by having it linked on yet another page. Costa Pacific can find and request links to sites that complement your business.
STRATEGY: Do a search on the search engines for your industry, as though you're looking for your own type of business, you'll be surprised how many directories come up that you can get your business listed on! Many of these directories are free, or are very low cost, for just a few dollars a month.
Cross Link Marketing
Cross-linking is a standard practice in the Internet world and is one of the fastest and most cost-effective ways to drive traffic to your website. By providing a link to someone else's website, they in return provide a link back to yours, so every time you link your website to another, you add one more avenue of exposure. This can be accomplished in several different ways. Any website that you provide a link to, or advertise on your website, should promote you as well.
STRATEGY: Approach all of the people that you currently work with. Ask them if they would add a link from their website to yours, and that you'll do the same for them. Explain that you are paying to advertise your website wherever possible and that the more traffic you drive to your site, the more traffic they will receive. Also, contact sites who's services or products you really would LIKE to show on your site along side your own, and ask about reciprocal linking.
Next week, we'll get into pay per click advertising and the very inexpensive way to increase your site's rank and popularity!
BUT - you know nothing about it, you're not a web guru and you certainly don't have the money to hire a big firm for thousands of dollars.
How do you get started, then? How can you make a difference with your new or small business?
Try these on for starters:
Search Engines
Make sure your and/or your web developer are up to date on the latest techniques to access search engines and directories. This means your web site can be easily found from anywhere on the Internet. Make sure that your site is listed with the most popular search engines and directories. These include sites like Google, Yahoo!, AltaVista, InfoSeek and many others.
STRATEGY: Visit the search engines and look for the link and directions on 'how to add your URL'. It's free and it's easy. Also make sure to list in DMOZ.org - the directory that most other search engines get their info from.
Adding Value To Your Web Site
Repeat visits and referrals are important to the success of your presence. Find the items and information that will bring your clients back to your web site and your products.
STRATEGY: Offer regular promotions, updated news & content and offer incentives (frequent customers get discounts or free gifts)
Detailed Statistic Analysis
Your Website should have a comprehensive, real-time statistics package available. By tracking the movement through your site, you can determine which of your products or services stimulates the most interest. Statistical user information such as city, country, browser type and operating system can help us determine target market areas and users to help increase traffic and sales. You can also see where your visitors are coming from - whether it's a search engine, an ad or an online directory - great for targeting your efforts.
STRATEGY: If you don't know how to access your stats, ask your hosting company. If your hosting company doesn't provide them, get a new hosting company!
Directory Advertising
In the online world of information, many web sites are strictly functioning as web "directories". These directories provide information to the public about various industries, and provide links to those sites that do business in that industry. Having your site listed on these directories will not only help to increase traffic to your site, but will increase the "popularity" of your site by having it linked on yet another page. Costa Pacific can find and request links to sites that complement your business.
STRATEGY: Do a search on the search engines for your industry, as though you're looking for your own type of business, you'll be surprised how many directories come up that you can get your business listed on! Many of these directories are free, or are very low cost, for just a few dollars a month.
Cross Link Marketing
Cross-linking is a standard practice in the Internet world and is one of the fastest and most cost-effective ways to drive traffic to your website. By providing a link to someone else's website, they in return provide a link back to yours, so every time you link your website to another, you add one more avenue of exposure. This can be accomplished in several different ways. Any website that you provide a link to, or advertise on your website, should promote you as well.
STRATEGY: Approach all of the people that you currently work with. Ask them if they would add a link from their website to yours, and that you'll do the same for them. Explain that you are paying to advertise your website wherever possible and that the more traffic you drive to your site, the more traffic they will receive. Also, contact sites who's services or products you really would LIKE to show on your site along side your own, and ask about reciprocal linking.
Next week, we'll get into pay per click advertising and the very inexpensive way to increase your site's rank and popularity!
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