When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant. Here are some of the more common Search Engine Optimization myths:
Myth #1 - SEO Is A One-Time Deal
Search engine optimization is an ongoing process that requires attention and effort over an extended period of time. To do it properly, it is an ongoing process, and definitely not a one-time action. However, this doesn't mean you need to pay huge fees on an ongoing basis. Once you've started, you should learn how to keep it up.
Myth #2 - Quantity Is More Important Than Quality
When it comes to backlinks, quantity is simply not as important as quality. Attracting a huge number of backlinks is simply not as important to search engines as obtaining relevant links from related and trusted sources.Google rates your "popularity" on how many popular sites your link is on.
Myth #3 - Meta Tags Are No Longer Relevant
While meta tags are not the ultimate solution to search marketing, they still matter. Including a unique and keyword-rich title and description on each page of a website. This will help the site rank better in organic search results for those terms. Meta tags may not be as important as they once were, but they do still matter in the world of search optimization.
Myth #4 - PPC Will Help Search Ranking
There is no association between Pay Per Click (PPC) advertising campaigns and how well a website ranks in organic search results. There is simply no evidence to suggest that advertising via AdWords will help improve an organic search ranking.
Myth #5 - Submit Your Website Early And Often
Submitting your website to search engines is no longer a necessity. Search engines use spiders to follow links on a website. However, if you find a search engine's submit your site" button, by all means use it.
Myth #6 - SEO Is A Scam
Search engine optimization, when done properly, is quite effective. In fact, a website may have a difficult time ranking at all if it is not optimized adequately.
Myth #7 - SEO Is A Guarantee
As the old saying goes, the only things guaranteed in life are death and taxes. When properly implemented, SEO can very likely improve your organic search rankings. But be leery of any search marketing company that makes guarantees. There are simply too many factors and variables for SEO success to be guaranteed, and some results from those companies may only last a short period of time - leaving you in the lurch after the very expensive honeymoon period.
Myth #8 - Build It And They Will Come
Once upon a time, before the Internet became so cluttered, you could build something new and interesting and it would attract attention without any effort. But now, with multi-millions of websites on the Internet, you must work to draw attention to your innovation. Do not assume that people will find it simply because it is cool!
Myth #9 - NoFollow Links Are A Waste Of Time
Acquiring links that are tagged as "NoFollow" are not a waste of time. A mix of both DoFollow and NoFollow links looks far more natural to the search engine algorithms than a website that has all DoFollow or all NoFollow links. Additionally, some search marketing studies suggest that not all search engines pay attention to the NoFollow attribute, and they do in fact value a NoFollow link the same way that they would value a DoFollow link.
Myth #10 - Google Is The Only Search Engine that matters
While it is true that Google is by far the largest search engine, a decent volume of web traffic can still be generated by achieving a high ranking in other search engines for competitive search terms.