Free Seo and Marketing Tools to Monitor Your Website Health

Tuesday, March 24, 2015

You have Google Analytics installed, you work hard on your social media and you are dedicated to your SEO. But do you know what search engines are really seeing?

These tools will help you find your place online in terms of seo, ranking, marketing, code quality and social media.  They are absolutely invaluable for measuring your marketing, seo and web design efforts.

Hubspot's Marketing Grader

Website Marketing Grader

Formerly Website Grader, Hubspot's Marketing Grader goes beyond simple seo. Enter your website or blog URL and your email address, and press go. Marketing Grader will give you an overall score for your website, based on five categories:
  • Blogging
  • Social Media
  • SEO
  • Lead Generation
  • Mobile
Each section has a checklist of items as well as grades for individual aspects of the category.

Why it works:

In addition to the impact (or lack thereof) of your marketing efforts, you get a good overall view of your site popularity


Nibbler website report
The free Nibbler test looks at a slew of site characteristics. With more than 24 items, you get an overall score (on a scale of 1 to 10) and a list of improvements ordered by priority.

Why it works:

The information in this report is so detailed and so well categorized, you'll see items that need improvement where you never thought to look. You'll also understand where your efforts need to be increased.


Woorank website review

WooRank’s free Website Review tool tests seven aspects of your site:
  • SEO
  • mobile
  • usability
  • technologies
  • social
  • local
  • traffic
This is an SEO powerhouse review. Your site is scored on a scale of 1 to 100 and a even has report that you can download as a pdf or slides to share with your marketing team.

Why it works:

In addition to seeing where your SEO efforts are going right or going wrong, WooRank analyzes the keywords on your site, letting you know how they rate and if they appear in the right places, such as title, meta tags and H tags.

Quick Sprout Website Analyzer

Quick Sprout offers a number of comprehensive results. You will get a breakdown of your most popular content, keyword ranking, shares and much more.

In addition, you will see this information for any competitors you want to add.

Why it works:

Know your competition, know your strengths and see what needs improving.

LXR Website Analyzer Tool

The LXR Marketplace Website Analyzer tool is a good one for looking at the core elements of your page (and competitors, if desired). You'll get all sorts of information from the page type to the header tags used. You can also see your web page content, links on the page, image alt tags and anchor text. All with recommendation on how your on-page SEO factors can be improved for ranking in natural search results.

In addition, they offer other free tools for analyzing other SEO factors.

Why it works:

Helps to identify which key on-page SEO factors are directly affecting your organic rank and provides recommendations based on these factors.


What can you learn about your website, blog or online store?

Do you have someone tracking the performance of your content?

Let me know what you learn from these tools and what you did to improve your site!

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