These are the days of new products, social networking and Web 2.0. If you want to leverage the best of these ideas and opportunities, think small!
We have many clients that come to us wanting to purchase our Real Estate Listing Software or have a great idea to start a new Social Network online. Some of those come back to us months later asking why they aren't making money, or why nobody is visiting - despite their marketing efforts, web design or money spent. These are the ones who've missed the "little" picture. They've gone global national.
Now that it's the year 2010, the web isn't as small as it used to be. What would have worked in 1999 isn't going to work now. For instance, if you want to start a National Real Estate Network online, you'll never compete with the big guys like Realtor.com who've been around for years, and have multi-million dollar budgets. However, if you start a real estate network for your specific town, county or small region - you've got something special.
As a websurfer, wouldn't you want to go to a site that specializes in JUST your city, your group or your product rather than one that has them all? If I'm looking to buy a house, purchase a solar panel or join a forum about dot-walking, I want to go to a website that covers just those items - not get lost in the rest of the stuff that's not important to me.
As we always say, websurfers have short attention spans, and if you don't give them what they want in just a few seconds, they next guy on Google gets their business.
So, think local, think one specialty product, cater to one audience. Make your customers feel special!