Showing posts with label local. Show all posts
Showing posts with label local. Show all posts

Marketing Your Business for Local SEO

Wednesday, April 8, 2015

Local SEO

Have a business and a website? Time to get Local.

Times are changing, and some of the old marketing habits by consumers are returning. For instance, over the past couple of years consumers searching for local business on the internet has increased to 85 percent. Now that the novelty of the internet has calmed, and big box stores are less popular, consumers are going local. This makes it more important than ever for you to market your business with your local target audience.

Your local SEO strategy should be taken seriously so that your business scores a consistently high rank on local search engine results pages (SERPs).

Here are some of the best tips for beginners and seasoned SEO pros alike to beef up your local visibility.

1. Claim Your Listings!

Your site may be already listed on several local sites and you don't even know it, and there may be other great local sites you aren't even aware of that you should be on. One of the easiest ways to find out is to use Synup. Synup allows you to search for your listing on local pages, claim them, manage them and even manage the reviews for them.

In addition, Synup's great list of Top Local Citation Sources let's you see which sites to check for your business and get listed if you're not already on them.

2. Citation Sources

Speaking of citation sources - you need to build local citations in order to improve your local search rankings. There are thousands of citation sources on the web and you need to figure out which ones are right for your business.

Whitespark's Local Citation Finder helps you fine and track hundreds of citation to find out where to list your business.  It's as simple as entering a key phrase and searching for citation sources, showing you high-quality sources for your niche.  In addition, analyze successful business competitors in your market and show you which citations they use.

3. MOZ Local

As I've said before, MOZ is an indispensable tool. Not only should it be the first listing you make for a new website, but it's worth revisiting as you grow.

MOZ Local makes updating listings simple. Enter your location information and Moz Local will push this data to well-known, high-quality online directories and top-tier data aggregators in the business.

Your business’s local listings are a critical element of your local SEO strategy and you can’t afford to do it wrong. Let your potential customers easily find you in their area!

Marketing Tip - Go Small

Monday, May 10, 2010

These are the days of new products, social networking and Web 2.0. If you want to leverage the best of these ideas and opportunities, think small!

We have many clients that come to us wanting to purchase our Real Estate Listing Software or have a great idea to start a new Social Network online. Some of those come back to us months later asking why they aren't making money, or why nobody is visiting - despite their marketing efforts, web design or money spent. These are the ones who've missed the "little" picture. They've gone global national.

Now that it's the year 2010, the web isn't as small as it used to be. What would have worked in 1999 isn't going to work now. For instance, if you want to start a National Real Estate Network online, you'll never compete with the big guys like who've been around for years, and have multi-million dollar budgets. However, if you start a real estate network for your specific town, county or small region - you've got something special.

As a websurfer, wouldn't you want to go to a site that specializes in JUST your city, your group or your product rather than one that has them all? If I'm looking to buy a house, purchase a solar panel or join a forum about dot-walking, I want to go to a website that covers just those items - not get lost in the rest of the stuff that's not important to me.

As we always say, websurfers have short attention spans, and if you don't give them what they want in just a few seconds, they next guy on Google gets their business.

So, think local, think one specialty product, cater to one audience. Make your customers feel special!