Showing posts with label color. Show all posts
Showing posts with label color. Show all posts

Understanding the purpose of color

Saturday, November 5, 2016

Busting The Color Conversion Myth

Color doesn’t happen on accident. Except in finger painting, of course.

In the world of marketing, everything has a purpose, and color is no exception. From the logo to the landing page, color is instrumental in communicating to customers what your purpose is, what image you’re projecting and, most importantly, how you want them to feel.

There’s been a lot of talk on the internet about which colors convert the best in online marketing, but most experts agree that a one-stop solution doesn’t work. What works for an organic produce shop might deter customers from an online software company. So no matter how many websites swear they’ve figured out the definitive answer to the color conundrum, the truth is, no one really knows for sure.

So what do we know? Well, for starters…