Use digital analytics tools and social listening to understand the content topics of most interest to your audiences. Tap customer segmentation to target and personalize content, and don't be afraid to experiment to see which combinations are most effective.

Creating a strong user interface is essential, but once that UI is in place, "all the viewer cares about is what's inside: the artwork, the story," Paul Woods writes. Woods outlines five ways to ensure your content is as strong as your UI, including outlining real content in the early stages of the design concept and focusing on the details of your photography and illustrations.