Twenty-three percent of consumers use mobile web browsers to access content, outpacing the 15% that use mobile apps, CodeFuel reports. The researchers found that users prefer the freedom found on mobile web browsers, which gives greater ability to browse than do their app counterparts.

Dunkin' Donuts goes all in on mobile for Valentine's Day

Dunkin' Donuts is leveraging Valentine's Day with Instagram, an emoji keyboard and a Facebook Live concert to engage consumers on mobile. The campaign includes a contest inviting users to share their love stories.